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*** Show Notes ***
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About This Video:
In this episode of Apparel Success, Rob shares five psychology principles every clothing brand startup should apply to their brand strategy. Better understand consumer behaviour and improve your digital marketing strategy.
0:43 The Simplicity Principle
2:22 Cognitive Ease
3:47 What You See Is All There Is
5:02 Social Proof
6:44 Scarcity Principle