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It's stunning how many new clothing brand startups don't know who their clothing is for. It is so important to know your target market so that your social media and digital marketing strategies actually pay off for you. Facebook ads, Instagram ads, TikTok ads, etc will not work for you unless your brand is catered to a particular person and meshes with their identity. For clothing brands, fashion brands, streetwear brands, t shirt businesses, print on demand (POD), dropshipping and beyond!