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Rob explains abundance from a behavioural economics perspective and debunks the mainstream self-help definition. By understanding how a scarcity or abundance of resources affects our decision making – we can discipline ourselves to override our impulses and behave in ways that will benefit our future. This is one of the biggest secrets to apparel success – becoming focused on long term growth rather than immediate gratification. This info is particularly helpful for those just starting a clothing brand and want real info about how to start a clothing line. This info applies to clothing brands, clothing lines, t shirt brands, t shirt lines, fashion brands, fashion lines, streetwear brands, streetwear lines, print on demand (POD), dropshipping and beyond!!