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In this video, Rob goes deep on clothing brand concept and identity. One of the 4 main components of your brands foundation – your brand concept is probably the MOST important aspect of your clothing brand to master. Without a clear and precise brand concept you will practically always struggle to sell and market your clothing brand. This info applies to clothing brands, clothing lines, fashion brands, fashion lines, streetwear brands, streetwear lines, t shirt brands, t shirt lines, print on demand (POD), dropshipping and beyond!!