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In this episode of Apparel Success, I share my most profound principles and discoveries for how to build a successful clothing brand that came from growing my own private label clothing brand over the past 7 years. These principles quite literally have the power to alter the trajectory of your clothing brand over night. By understanding the psychological reasons people buy and wear clothing – it enables you to sculpt your brand in the most effective way possible. This information applies to anyone starting a clothing brand, clothing line, fashion line, fashion brand, t shirt business, streetwear company, print on demand (POD), and beyond!