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In this episode of Apparel Success, I share the 3 most common reasons clothing brand startups will fail. The 3 reasons are:
1) underestimating the market competition: this is where you don' realize that you are getting into arguable the hardest business industry in the world.
2) Unrealistic financial projections: this is where you expect to make $1,000,000 quickly, but don't understand the complexities of overhead costs, supply chain management, fulfillment, etc – that affect your ability to hit your goal.
3) Lack of unique value proposition: this is where you have a biased perspective towards your own clothing brands value.
Understanding the 3 ways your clothing brand is most likely to fail will equip you with the knowledge and skills to avoid it.
This info applies to your clothing brand, clothing line, t shirt brand, streetwear brand, fashion brand, fashion line, print on demand, POD, dropshipping and beyond!