How Supreme Made Their First $1 Million

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Hey there, folks, it's Rob from Apparel Success! Today, we're diving into the fascinating world of Supreme, the iconic clothing brand that's become a legend in the realm of streetwear. From its humble beginnings as a skateboard shop in Soho back in '94, Supreme has evolved into a global fashion phenomenon. You've seen that unmistakable red and white logo everywhere, right?

Now, here's the exciting part – in this video, you're about to uncover the secrets behind Supreme's incredible success. We'll unravel the magic of their limited-release strategy, those groundbreaking collaborations with artists and designers, and their unyielding commitment to top-notch quality. But here's the kicker: Supreme isn't just about clothing; it's about creating a movement, a culture. And guess what? You can learn a ton from their journey.

So, as we embark on this video journey, you'll discover how Supreme's story isn't just a fascinating tale; it's a goldmine of inspiration that you can apply to your own clothing brand's adventure. Get ready to soak up the insights and wisdom that'll help you carve your unique path to success in the clothing industry. Let's get into it!

This video is for anyone fascinated with success stories – and anyone thinking about starting a clothing brand, clothing line, streetwear brand, streetwear line, t shirt business, fashion brand, fashion line, print on demand (POD), dropshipping and beyond!

0:00: Intro
1:28: Supreme Origin Story
2:30: The “Yo-Yo Effect”
4:38: Genius Strategy of “Underproducing”
6:12: Brands & Influencer Collaborations
7:52: Impressive Time Investment
8:29: The Reselling Market
9:53: “Self-Fuelling Hype”