The Uncomfortable Truth Every First-Time Entrepreneur Needs To Hear

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In this episode, Rob talks about how “willful ignorance”, “cognitive dissonance”, “backfire effect”, and the “Dunning-Kruger Effect” are contributing factors to a higher risk of failure for first time entrepreneurs and business owners. We have a tendency to avoid uncomfortable truths that in order to avoid emotional distress or shifting our world-view. This video is an initiation into real entrepreneurship for anyone starting a business in 2024 and looking to make money online.